Our Policies

Please read these terms of use carefully before using the site. By your use of the website you agree:

AF Retail Middle East Single Person Company LLC, trading as Ted Baker – a partner of AF Retail Middle East Single Person Company LLC, a company incorporated in United Arab Emirates, having its registered office in PO Box 20764 Dubai, or any subsidiaries and affiliates thereto of the Al-Futtaim Group (collectively “Al-Futtaim” “we”, “our”, “us”) maintains this website (the “Website”) (‘Platform’). This includes all the Platform’s information, communication, software, scripting, photos, texts, videos, graphics, music, sounds, images, other materials and services (collectively ‘Content’). Our Content is provided as a form of convenience for its online visitors, customers, employees and the public (collectively “user”,
“users”, “you”, “your”, “yours”). 

In exchange for accessing, browsing and/or using the Website, you agree to be bound by these terms and to comply with all applicable laws and regulations, including without limitation UAE Federal Law No. 40 of 1992 concerning the Protection of the Intellectual Work and Rights of the Author and the Implementing Regulations thereof. The Website can only be used by natural persons who are not minors or under the age of 18 years and who can form legally binding contracts under applicable law. Minors or people under the age of 18 years shall not register as a User of the website and shall not transact on or use the website.  In addition, the Website is intended only for your personal or gift use; purchases
intended for commercial and wholesale purposes are forbidden. Al-Futtaim reserves the right to terminate your registration and refuse to provide you with access to the Website if AF Retail Middle East Single Person Company LLC discovers
that you are incompetent to contract under applicable laws. The Website cannot be accessed by persons whose registration has been suspended or terminated by Al-Futtaim for any reason whatsoever. Those who choose to access this Website from outside the United Arab Emirates are responsible for compliance with local laws if and to the extent local laws are applicable. Al-Futtaim will deliver the products only within the UAE, a jurisdiction where the product is legally
sold by Al-Futtaim and will not be liable for any claims relating to any products ordered from outside those jurisdictions. Specifically, only orders with UAE delivery addresses can currently be processed through the UAE Platform. You represent that you have the legal authority to accept these Website Terms of Use on behalf of yourself or any party you represent. Use of the Website is unauthorized in any jurisdiction that does not give effect to these Website Terms of Use, including without limitation this paragraph.

The Website is controlled and operated in whole or in part by Al-Futtaim from its offices within the UAE. By accessing the Website, you agree that the laws and regulations of the UAE and the Emirate of Dubai without regard to conflicts of laws principles, will apply to all matters relating to use of the Website, and you agree that any litigation shall be subject to the exclusive jurisdiction of the Courts of Dubai, UAE. Those who access the Website from other locations do so at their own risk and are responsible for compliance with applicable local laws. Al-Futtaim makes no representations as to the appropriateness or availability of the Website Content for use in any jurisdiction. Al-Futtaim disclaims any liability in relation to its Content and reserves the right to amend or remove any Content that it may deem at its sole discretion as being contrary to local norms, culture, morality or violates any prevailing rules or regulations and to suspend or terminate your use of the Website if it deems appropriate. In using the Website, the confidentiality of your account details including password is solely your responsibility. Al-Futtaim shall not be liable to any person for any loss or damage which may arise as a result of any failure by you to protect your password or account.

While Al-Futtaim provides the information on this Website to anyone, we retain copyright on all text and graphic images.
By accepting these Website Terms of Use you acknowledge, having been advised hereto by Al-Futtaim, that the Website content and accompanying text and graphic images are protected in the UAE and internationally by a variety of laws, including but not limited to, copyright laws and treaty provisions, trademark laws and other proprietary rights laws (collectively 'Rights'). In addition to Al-Futtaim’s Rights in individual elements of the Content, Al-Futtaim or its licensors own a copyright in the selection, coordination and arrangement of the Content.

 

You are hereby granted permission to access the Content from the Website in whole or in part, (and except where otherwise specified or provided by Al-Futtaim, print a single copy of the information for your own personal use) but only for purposes of viewing and browsing through the Website or ordering products or services from the Website. You are also hereby granted permission to store files on your computer for your own personal use and to reference hypertext documents on the Website from your own documents solely for your personal use for the purpose of viewing or browsing the Website or ordering products or services from it. All the aforementioned permissions shall terminate automatically if you breach any of these Website Terms of Use.

 

Al-Futtaim is not granting you any permission to use the Content other than as expressly stated in these Website Terms of Use. All other use of Content from the Website, including but not limited to modification, publication, transmission, participation in the transfer of sale of, reproduction, creation of derivative works from, distribution, performance, display, incorporation into another Website, reproducing the Website (whether by linking, framing or any other method),
'mirroring' the Website or in any other way exploiting any of the Content, in whole or in part, or downloading and using software repeatedly for uses other than those expressly permitted may not be made without Al-Futtaim's prior express written consent.

 

The Website may at times provide opportunities for users to post reviews and other comments, questions, suggestions or other information (“User Content”) on or through this Website by e-mail or telephone, or as is otherwise authorized. You warrant that any such User Content submitted by you to the Website is original (and does not infringe the intellectual property rights of others), and you hereby grant Al-Futtaim a perpetual, irrevocable, non-exclusive, royalty free, transferable right and license to use such User Content however Al-Futtaim desires, including without limitation, to copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such User Content and/or incorporate such User Content into any form, medium or technology throughout the world, without any further recourse to you, and you hereby waive any rights in such User Content. You agree that you will not post any content that is contrary to morality, that is defamatory and/or inflammatory, that infringes intellectual property rights, or that may otherwise breach common decency or cause ill-repute to Al-Futtaim or be contrary to law.

 

Al-Futtaim will be entitled to use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute any User Content you submit for any purpose whatsoever, without restriction and without compensating you in any way. Al-Futtaim is and shall be under no obligation (1) to maintain any User Content in confidence; (2) to pay to user any compensation for any User Content; or (3) to respond to any User Content. You agree that any User Content submitted by you to the Website will not violate these Website Terms of Use or any right of any third party, including without limitation, copyright, trademark, privacy or other personal or proprietary right/s, and will not cause injury to any person or entity. You further agree that no User Content submitted by you to the Website will be or contain libelous or be otherwise unlawful, threatening, abusive or obscene material, or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of "spam".

 

Al-Futtaim does not regularly review posted User Content, but does reserve the right (but not the obligation) to monitor and edit or remove any User Content submitted to the Website. You grant Al-Futtaim the right to use the name that you submit in connection with any User Content. You agree not to use a false email address, impersonate any person or entity, o otherwise mislead as to the origin of any User Content you submit. You are and shall remain solely responsible for the content of any User Content you make and you agree to indemnify Al Futtaim and its affiliates for all claims resulting from any User Content you submit. Al-Futtaim and its affiliates take no responsibility and assume no liability for any User Content submitted by you or any third party.

Answer

This acceptable use policy sets out the terms between you and us under which you may access our website www.tedbaker.com (our site). This acceptable use policy applies to all users of, and visitors to, our site. Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use. Our site is operated by No Ordinary Designer Label Ltd, trading as Ted Baker (we or us). We are registered in England and Wales under company number 02509755 and we have our registered office at 6A St Pancras Way, London NW1 0TB.

  • We may from time to time provide interactive services on our site, including, without limitation chat rooms or other live chat services (interactive services).
  • We will do our best to assess any possible risks for users, however, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.
  • The use of any of our interactive services by a minor is subject to the consent of their parent or guardian.

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it. You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole. Contributions must:

  • Be accurate (where they state facts)
  • Be genuinely held (where they state opinions).
  • Comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

  • Contain any material which is defamatory of any person.
  • Contain any material which is obscene, offensive, hateful or inflammatory.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • Infringe any copyright, database right or trade mark of any other person.
  • Be likely to deceive any person.
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be threatening, abuse or invade another¹s privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm or annoy any other person.
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
  • Give the impression that they emanate from us, if this is not the case.
  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Ted Baker respects your privacy. This policy sets out important information about how we collect, use, disclose and otherwise process your personal data in accordance with all applicable data protection and privacy legislation in force from time to time. It applies to all our websites and social media platforms, so please read it carefully. The term “personal data” shall mean to include any information about an identifiable individual, and shall include the definitions of “personal data” and “personal information” used in applicable domestic and foreign data protection or privacy laws.

No Ordinary Designer Label Limited of The Ugly Brown Building, 6A St Pancras Way, London NW1 0TB (“Ted”) is a registered data controller under relevant UK data protection laws. Details of our notification to the data protection regulator may be found in the Information Commissioner's Office Public Register of Data Controllers at https://ico.org.uk/ESDWebPages/Search under registration number Z7058355.

Ted Baker Limited, a New York corporation and Ted Baker Canada Inc, a company incorporated in Nova Scotia, Canada (“Ted Canada”), are our subsidiaries which collect data on our behalf for customers in the US and Canada.

The Information Officer of Ted Baker South Africa (PTY) LTD (2017/084602/07) is registered with the Information Regulator in South Africa. Your personal information will be referred to herein as personal data.

If you are accessing the Site outside of the UK and the European Economic Area, please refer to the specific Addendum that supplements this Policy for your region.

We will ask you to provide certain personal data when you buy a product, sign up for a newsletter or competition, create an account, or use our website at www.tedbaker.com (the “Site”).

We use your personal data to:

  • Fulfil orders and provide service information - we gather and collect from you information about your product selection, your name, delivery address, your payment information and any further information needed to fulfil your order (such as any special delivery instructions). The information on your order marked * is mandatory because without it we will be unable to fulfil your order.
  • Process Returns and address complaints and queries - where you return a product or make a query or complaint, we will keep the information you give us to ensure that we comply with our contractual and regulatory requirements, to ensure appropriate further communication with you, and to improve our products and services.
  • Remember you and view activity on our Site - if you have allowed access to cookies (please see our Cookies Policy in the last tab for more information) our Site will automatically remember you the next time you visit, to pre-populate fields to make ordering easier and to improve your experience by directing you to information on our Site that we think will be of interest to you. We also gather details of your visits to our Site, including details of pages viewed, accessed or visited, your use of any interactive features on the Site, and the length of your visit. We might also contact you to remind you about items in your shopping basket which you have not checked out.
  • Communicate product offers, events and competitions - we will use contact details you have given us, along with any information you have given us about your gender or age, and information about your previous orders to send you information about our products, offers and events that we think will be of interest to you. See here for details on how to unsubscribe from marketing.
  • Update our records - we will periodically check that the personal data we store for the purpose of communicating with you is accurate. If you would like to update the personal data that we hold about you, please update your account information and preferences on our Site.
  • Legal purposes - we sometimes need to use personal data that we have gathered from you or third parties (such as law enforcement or credit reference agencies), or that you have provided to us, to comply with our legal obligations or for other legal reasons - for example to trace fraudulent transactions. We may also use your personal data where it is reasonable for us to do so and where there is no disadvantage to you.
  • Report browsing information - we will collect information, if available, about your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
  • System optimization and testing – we use data to curate, implement and test new systems or processes to provide a better user-experience and expand our digital offering.
  • Sales monitoring – we use your personal data to monitor our sales which enables us to continue to provide you with the products that you like. All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

Ted Baker collects certain information by automated means when you visit our Site, such as how many users visited it and the pages they accessed. By collecting this information, we learn how to best tailor the Site to our visitors. We collect this information through various means such as “cookies” and “web beacons,” as explained in this Cookie Policy.

Cookies

Like many companies, our Site may use “cookies.” Cookies are small text files that are automatically placed on your computer’s hard drive when you visit certain websites. We use cookies to:

Estimate our audience size and usage pattern;Store information about your preferences, and so allow us to customise our Site according to your individual interests;Speed up your searches;Recognise you when you return to our site.

Web Beacons

Certain pages on our Site may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our website visitors come. We also may use this information to enhance our Site.

Third-party Analytics

We may use third-party web analytics services on our Site, such as Adobe Analytics and Google Analytics. The third party providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use our Site. The data collected through these means (including IP address) are disclosed to these third party providers, who process the information to evaluate use of the Site. To learn more about Adobe Analytics features that we use by proceeding to Adobe’s opt-out page, https://www.adobe.com/privacy/opt-out.html and proceeding to “For End Users of business using Adobe Experience Cloud”. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.

For more information on deleting or controlling cookies we recommend www.aboutcookies.org

Terms Of Use

Please read these terms of use carefully before using the site. By your use of the website you agree:

AF Retail Middle East Single Person Company LLC, trading as Ted Baker – a partner of AF Retail Middle East Single Person Company LLC, a company incorporated in United Arab Emirates, having its registered office in PO Box 20764 Dubai, or any subsidiaries and affiliates thereto of the Al-Futtaim Group (collectively “Al-Futtaim” “we”, “our”, “us”) maintains this website (the “Website”) (‘Platform’). This includes all the Platform’s information, communication, software, scripting, photos, texts, videos, graphics, music, sounds, images, other materials and services (collectively ‘Content’). Our Content is provided as a form of convenience for its online visitors, customers, employees and the public (collectively “user”,
“users”, “you”, “your”, “yours”). 

In exchange for accessing, browsing and/or using the Website, you agree to be bound by these terms and to comply with all applicable laws and regulations, including without limitation UAE Federal Law No. 40 of 1992 concerning the Protection of the Intellectual Work and Rights of the Author and the Implementing Regulations thereof. The Website can only be used by natural persons who are not minors or under the age of 18 years and who can form legally binding contracts under applicable law. Minors or people under the age of 18 years shall not register as a User of the website and shall not transact on or use the website.  In addition, the Website is intended only for your personal or gift use; purchases
intended for commercial and wholesale purposes are forbidden. Al-Futtaim reserves the right to terminate your registration and refuse to provide you with access to the Website if AF Retail Middle East Single Person Company LLC discovers
that you are incompetent to contract under applicable laws. The Website cannot be accessed by persons whose registration has been suspended or terminated by Al-Futtaim for any reason whatsoever. Those who choose to access this Website from outside the United Arab Emirates are responsible for compliance with local laws if and to the extent local laws are applicable. Al-Futtaim will deliver the products only within the UAE, a jurisdiction where the product is legally
sold by Al-Futtaim and will not be liable for any claims relating to any products ordered from outside those jurisdictions. Specifically, only orders with UAE delivery addresses can currently be processed through the UAE Platform. You represent that you have the legal authority to accept these Website Terms of Use on behalf of yourself or any party you represent. Use of the Website is unauthorized in any jurisdiction that does not give effect to these Website Terms of Use, including without limitation this paragraph.

The Website is controlled and operated in whole or in part by Al-Futtaim from its offices within the UAE. By accessing the Website, you agree that the laws and regulations of the UAE and the Emirate of Dubai without regard to conflicts of laws principles, will apply to all matters relating to use of the Website, and you agree that any litigation shall be subject to the exclusive jurisdiction of the Courts of Dubai, UAE. Those who access the Website from other locations do so at their own risk and are responsible for compliance with applicable local laws. Al-Futtaim makes no representations as to the appropriateness or availability of the Website Content for use in any jurisdiction. Al-Futtaim disclaims any liability in relation to its Content and reserves the right to amend or remove any Content that it may deem at its sole discretion as being contrary to local norms, culture, morality or violates any prevailing rules or regulations and to suspend or terminate your use of the Website if it deems appropriate. In using the Website, the confidentiality of your account details including password is solely your responsibility. Al-Futtaim shall not be liable to any person for any loss or damage which may arise as a result of any failure by you to protect your password or account.

While Al-Futtaim provides the information on this Website to anyone, we retain copyright on all text and graphic images.
By accepting these Website Terms of Use you acknowledge, having been advised hereto by Al-Futtaim, that the Website content and accompanying text and graphic images are protected in the UAE and internationally by a variety of laws, including but not limited to, copyright laws and treaty provisions, trademark laws and other proprietary rights laws (collectively 'Rights'). In addition to Al-Futtaim’s Rights in individual elements of the Content, Al-Futtaim or its licensors own a copyright in the selection, coordination and arrangement of the Content.

 

You are hereby granted permission to access the Content from the Website in whole or in part, (and except where otherwise specified or provided by Al-Futtaim, print a single copy of the information for your own personal use) but only for purposes of viewing and browsing through the Website or ordering products or services from the Website. You are also hereby granted permission to store files on your computer for your own personal use and to reference hypertext documents on the Website from your own documents solely for your personal use for the purpose of viewing or browsing the Website or ordering products or services from it. All the aforementioned permissions shall terminate automatically if you breach any of these Website Terms of Use.

 

Al-Futtaim is not granting you any permission to use the Content other than as expressly stated in these Website Terms of Use. All other use of Content from the Website, including but not limited to modification, publication, transmission, participation in the transfer of sale of, reproduction, creation of derivative works from, distribution, performance, display, incorporation into another Website, reproducing the Website (whether by linking, framing or any other method),
'mirroring' the Website or in any other way exploiting any of the Content, in whole or in part, or downloading and using software repeatedly for uses other than those expressly permitted may not be made without Al-Futtaim's prior express written consent.

 

The Website may at times provide opportunities for users to post reviews and other comments, questions, suggestions or other information (“User Content”) on or through this Website by e-mail or telephone, or as is otherwise authorized. You warrant that any such User Content submitted by you to the Website is original (and does not infringe the intellectual property rights of others), and you hereby grant Al-Futtaim a perpetual, irrevocable, non-exclusive, royalty free, transferable right and license to use such User Content however Al-Futtaim desires, including without limitation, to copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such User Content and/or incorporate such User Content into any form, medium or technology throughout the world, without any further recourse to you, and you hereby waive any rights in such User Content. You agree that you will not post any content that is contrary to morality, that is defamatory and/or inflammatory, that infringes intellectual property rights, or that may otherwise breach common decency or cause ill-repute to Al-Futtaim or be contrary to law.

 

Al-Futtaim will be entitled to use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute any User Content you submit for any purpose whatsoever, without restriction and without compensating you in any way. Al-Futtaim is and shall be under no obligation (1) to maintain any User Content in confidence; (2) to pay to user any compensation for any User Content; or (3) to respond to any User Content. You agree that any User Content submitted by you to the Website will not violate these Website Terms of Use or any right of any third party, including without limitation, copyright, trademark, privacy or other personal or proprietary right/s, and will not cause injury to any person or entity. You further agree that no User Content submitted by you to the Website will be or contain libelous or be otherwise unlawful, threatening, abusive or obscene material, or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of "spam".

 

Al-Futtaim does not regularly review posted User Content, but does reserve the right (but not the obligation) to monitor and edit or remove any User Content submitted to the Website. You grant Al-Futtaim the right to use the name that you submit in connection with any User Content. You agree not to use a false email address, impersonate any person or entity, o otherwise mislead as to the origin of any User Content you submit. You are and shall remain solely responsible for the content of any User Content you make and you agree to indemnify Al Futtaim and its affiliates for all claims resulting from any User Content you submit. Al-Futtaim and its affiliates take no responsibility and assume no liability for any User Content submitted by you or any third party.

Answer

Acceptable Use

This acceptable use policy sets out the terms between you and us under which you may access our website www.tedbaker.com (our site). This acceptable use policy applies to all users of, and visitors to, our site. Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use. Our site is operated by No Ordinary Designer Label Ltd, trading as Ted Baker (we or us). We are registered in England and Wales under company number 02509755 and we have our registered office at 6A St Pancras Way, London NW1 0TB.

  • We may from time to time provide interactive services on our site, including, without limitation chat rooms or other live chat services (interactive services).
  • We will do our best to assess any possible risks for users, however, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.
  • The use of any of our interactive services by a minor is subject to the consent of their parent or guardian.

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it. You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole. Contributions must:

  • Be accurate (where they state facts)
  • Be genuinely held (where they state opinions).
  • Comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

  • Contain any material which is defamatory of any person.
  • Contain any material which is obscene, offensive, hateful or inflammatory.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • Infringe any copyright, database right or trade mark of any other person.
  • Be likely to deceive any person.
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be threatening, abuse or invade another¹s privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm or annoy any other person.
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
  • Give the impression that they emanate from us, if this is not the case.
  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Privacy Policy

Ted Baker respects your privacy. This policy sets out important information about how we collect, use, disclose and otherwise process your personal data in accordance with all applicable data protection and privacy legislation in force from time to time. It applies to all our websites and social media platforms, so please read it carefully. The term “personal data” shall mean to include any information about an identifiable individual, and shall include the definitions of “personal data” and “personal information” used in applicable domestic and foreign data protection or privacy laws.

No Ordinary Designer Label Limited of The Ugly Brown Building, 6A St Pancras Way, London NW1 0TB (“Ted”) is a registered data controller under relevant UK data protection laws. Details of our notification to the data protection regulator may be found in the Information Commissioner's Office Public Register of Data Controllers at https://ico.org.uk/ESDWebPages/Search under registration number Z7058355.

Ted Baker Limited, a New York corporation and Ted Baker Canada Inc, a company incorporated in Nova Scotia, Canada (“Ted Canada”), are our subsidiaries which collect data on our behalf for customers in the US and Canada.

The Information Officer of Ted Baker South Africa (PTY) LTD (2017/084602/07) is registered with the Information Regulator in South Africa. Your personal information will be referred to herein as personal data.

If you are accessing the Site outside of the UK and the European Economic Area, please refer to the specific Addendum that supplements this Policy for your region.

We will ask you to provide certain personal data when you buy a product, sign up for a newsletter or competition, create an account, or use our website at www.tedbaker.com (the “Site”).

We use your personal data to:

  • Fulfil orders and provide service information - we gather and collect from you information about your product selection, your name, delivery address, your payment information and any further information needed to fulfil your order (such as any special delivery instructions). The information on your order marked * is mandatory because without it we will be unable to fulfil your order.
  • Process Returns and address complaints and queries - where you return a product or make a query or complaint, we will keep the information you give us to ensure that we comply with our contractual and regulatory requirements, to ensure appropriate further communication with you, and to improve our products and services.
  • Remember you and view activity on our Site - if you have allowed access to cookies (please see our Cookies Policy in the last tab for more information) our Site will automatically remember you the next time you visit, to pre-populate fields to make ordering easier and to improve your experience by directing you to information on our Site that we think will be of interest to you. We also gather details of your visits to our Site, including details of pages viewed, accessed or visited, your use of any interactive features on the Site, and the length of your visit. We might also contact you to remind you about items in your shopping basket which you have not checked out.
  • Communicate product offers, events and competitions - we will use contact details you have given us, along with any information you have given us about your gender or age, and information about your previous orders to send you information about our products, offers and events that we think will be of interest to you. See here for details on how to unsubscribe from marketing.
  • Update our records - we will periodically check that the personal data we store for the purpose of communicating with you is accurate. If you would like to update the personal data that we hold about you, please update your account information and preferences on our Site.
  • Legal purposes - we sometimes need to use personal data that we have gathered from you or third parties (such as law enforcement or credit reference agencies), or that you have provided to us, to comply with our legal obligations or for other legal reasons - for example to trace fraudulent transactions. We may also use your personal data where it is reasonable for us to do so and where there is no disadvantage to you.
  • Report browsing information - we will collect information, if available, about your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
  • System optimization and testing – we use data to curate, implement and test new systems or processes to provide a better user-experience and expand our digital offering.
  • Sales monitoring – we use your personal data to monitor our sales which enables us to continue to provide you with the products that you like. All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

Cookie Policy

Ted Baker collects certain information by automated means when you visit our Site, such as how many users visited it and the pages they accessed. By collecting this information, we learn how to best tailor the Site to our visitors. We collect this information through various means such as “cookies” and “web beacons,” as explained in this Cookie Policy.

Cookies

Like many companies, our Site may use “cookies.” Cookies are small text files that are automatically placed on your computer’s hard drive when you visit certain websites. We use cookies to:

Estimate our audience size and usage pattern;Store information about your preferences, and so allow us to customise our Site according to your individual interests;Speed up your searches;Recognise you when you return to our site.

Web Beacons

Certain pages on our Site may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our website visitors come. We also may use this information to enhance our Site.

Third-party Analytics

We may use third-party web analytics services on our Site, such as Adobe Analytics and Google Analytics. The third party providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse how visitors use our Site. The data collected through these means (including IP address) are disclosed to these third party providers, who process the information to evaluate use of the Site. To learn more about Adobe Analytics features that we use by proceeding to Adobe’s opt-out page, https://www.adobe.com/privacy/opt-out.html and proceeding to “For End Users of business using Adobe Experience Cloud”. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.

For more information on deleting or controlling cookies we recommend www.aboutcookies.org